The company first gained notoriety by selling anti-New York Yankees T-shirts and stickers outside Fenway Park in the days before the Red Sox broke their nearly nine-decade streak without a championship.
Today, Sully’s Brand has moved beyond just sports — and beyond ridiculing local teams’ biggest rivals — and has now entered another phase: a brick-and-mortar retailer.
Sully’s Brand, along with sibling music label Bridge Nine, has opened a shop in downtown Beverly. The two brands share the space evenly: half for records and half for T-shirts and other apparel. They operate out of a nearly century-old brick building that was a longtime automotive dealership and more recently a glass supply shop.
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