Why is there a fish on this Shake Shack Japan T-shirt?

The linguistic and cultural reasons behind the design of one of our burger-loving reporter’s favorite pieces of clothing.

As you’ve probably noticed, we don’t really have a strict dress code at SoraNews24. T-shirts are pretty much the standard attire for our writers on most days in the office, but that also means that our writers need a large wardrobe of T-shirts to get through the working week.

Our Japanese-language reporter P.K. Sanjun is particularly fond of cool-looking fast food T-shirts, and one of his favorites comes from Shake Shack Japan, which came to the country in 2015. But while this shirt includes the familiar green-outline burger that serves as the New York-originated hamburger chain’s logo, it also has…a fish?

cute fishing shirts