“Smart” clothing emerged as a trend several years ago as many manufacturers started to focus on creating textiles that make our lives easier.
This led to the introduction of fabrics that tackle body issues such as sweating – see dry fit and antimicrobial textiles – or incorporate intelligent technology that does everything from regulating body temperature to collecting data using vital signs.
This trend has now taken a new turn as wellness and self-care have come into the spotlight following the Covid-19 pandemic.
More brands are experimenting with what industry insiders are calling “well fashion”, specifically clothes that function like wearable skincare, with the added benefit of improving skin problems or promoting better health.
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