The 2022 NBA Champion Golden State Warriors have re-launched their Gold Blooded campaign for the 2023 NBA Playoffs, presented by Kaiser Permanente, and a slate of activations set to take place throughout the team’s postseason campaign.
Originally launched for the 2022 NBA Playoffs, Gold Blooded was developed in collaboration with Bay Area streetwear brand Adapt, utilizing the brand’s signature word mark. Adapt was founded in 2003 by Evan Lessler and draws inspiration from Bay Area sports, music, and pop culture.
Throughout the 2023 NBA Playoffs, all fans attending games at Chase Center will receive a custom, gold-colored, Gold Blooded t-shirt with unique designs. Fan-interactive activations around the venue will include Gold Blooded photo-wall murals throughout the arena, commemorative ticket photo opportunities, and a Chase Lounge on the plaza for all Chase cardholders.
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