Crocs, a global leader in innovative casual footwear, and esports organisation Gen.G have announced the launch of Crocs x Zepeto, a new collaboration with the pioneering metaverse app, where users can create hyper-personalised 3D avatars. It will feature virtual shoes and fashion collections as well as virtual photo and video booth installation.
For the first time, Crocs digital shoes and apparel will be available for purchase, marking the brand's expansion into virtual economies. The collection features 10 items comprising both shoes and apparel, with the Classic Spray Dye Clog, Crush Clog and Crush Sandal from Crocs' latest summer collection, which recently launched in physical stores, allowing users to style both their 3D avatars and themselves. The collection also includes fashion apparel designed exclusively for the Crocs x Zepeto experience, the two entities said in a joint media release.
The Crocs X Zepeto experience will happen in two phases. Phase One will feature a video booth and eight virtual Crocs items, including a Classic Spray Dye Clog, Classic Crush Clog, Classic Crush Sandal, Classic Platform Clog, Classic Slide and two Crocs fashion apparel sets. Phase Two will launch in October and invite users to engage through a photo booth in their new Crocs gear and personalise their avatars with the Crocs Hat.
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