It is one of the most enduring equipment franchises the game has ever seen. Titleist’s Pro V1 is now in its 23rd year and, along with the Pro V1x, is still the most played ball on Tour. Two years on from the last update, a new version of the Titleist Pro V1 has landed with the promise of longer distance, lower long game spin and a more consistent flight.
The key technology upgrade in the Titleist Pro V1 2023 is the high-gradient core. Firmer at the periphery, the new core gets progressively softer towards the center. Titleist designers say this feature promotes fast ball speeds and low long game spin. With further advancements to its manufacturing processes, the brand also says it has been able optimise the consistency on offer (both in terms of speed and spin) from the new ball.
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