The RAYGUN phenomenon: How a t-shirt company is revolutionizing NIL

Iowa women’s basketball shattered attendance records in 2023. Whether it’s single game, single season, or Big Ten tournament — the Iowa Hawkeyes are box office. And it’s easy to see why — just look at the stands at Carver-Hawkeye. Or rather, the t-shirts fans are wearing.

Dave O’Brien and Christy Winters-Scott even took notice of it during Friday’s broadcast of Iowa vs. Georgia.“A lot of different t-shirts honoring the Hawkeyes in this area,” O’Brien said.

“All over town for each player. A lot of love shown to them in this community,” Winters added.

So, where are these shirts coming from?

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