Grunge is gearing up for a comeback. The musical genre that made flannel shirts, grandpa cardigans, dirty and destroyed denim, baby doll dresses and skate-inspired footwear the uniform of ’90s teenage angst is back in the zeitgeist.
Sparked by the Indie Sleaze aesthetic that launched basic tank tops and miniskirts onto the must-have lists of Gen Z shoppers, Aoife Byrne, Edited senior fashion and retail analyst, said designers are “turning back the clock” to the ’90s and powering a grunge rival.
Edited found a 28 percent year-over-year increase in apparel using the descriptor “grunge” in a sign of mounting interest.
Designers across all pricing tiers are finding their groove in grunge.
Shein dropped an extensive grunge collection in November. Italian fashion house Bottega Veneta revived the flannel shirt by dressing Kate Moss in a leather version for its Spring/summer 2023 runway show. Blumarine and Givenchy are betting on worn-in, yellow-tinted denim. R13’s recent collections have been dense with oversized, imperfect knits and destroyed denim.
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