Sign up to our weekly Dao Insights newsletter to receive exclusive articles and case studies, plus t

The apparel company Playboy is transforming its operations in China in 2023 in the hopes of building a stronger brand image in the eyes of Chinese consumers.

On January 17th, Playboy’s parent company PLBY Group announced its new joint venture with the Chinese brand management company Charactopia Licensing. The new venture’s headquarters will be located in Shanghai and will cover a wide range of operational functions, including brand marketing, online and offline retail strategy, and product design.

it's a new year playboy