20 years since Rilakkuma’s debut, the adorable character still isn’t done relaxing.
You wouldn’t exactly describe Rilakkuma as an industrious dynamo. The character’s name, after all, is a mashup of “relax” and “kuma,” the Japanese word for “bear.”
And yet, Rilakkuma has now been dedicated to bringing smiles to fans’ faces for two decades and counting, without ever seeming stressed or agitated. Whether that’s thanks to low-key panache or conservation of energy, the relaxing bear is as popular as ever, and is celebrating the franchise’s 20th anniversary by, what else, creating a new space for fans to relax in.
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