SINGAPORE. Dior recently partnered with The Shilla Duty Free and Changi Airport Group to host a spectacular Lunar New Year activation in Terminal 1. It launched on 4 January and will run until 13 February. [This story builds on our Image of the Day from 28 January.]
The pop-up — called ‘The Quest for the Dior Lucky Star’ — shines a light on the LVMH-owned luxury and beauty house’s best-selling lines, which have been reimagined with vibrant festive packaging designed by Italian illustrator Pietro Ruffo.
The red and gold packaging of Dior’s Lunar New Year collection features embossed golden Dior stars and constellations.
The design and pop-up concept take inspiration from a moment in 1947 when Founder Christian Dior found an iron star while walking Avenue Montaigne in Paris. According to the brand, this was the sign that Mr. Dior was waiting for to start his own fashion house, and the rest was history. To this day, the Dior Star holds special meaning to the luxury house.
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