The snack cake brand Little Debbie is top of mind every year when the winter holidays come around, surely due to the company's popular Christmas Tree Cakes. In November and December 2022, just in time to create a mild Christmas-themed confection panic, some internet posts and articles raised the specter that Little Debbie could be no more.
To be clear, neither the brand that makes Little Debbie packaged desserts nor its parent company, McKee Foods, is going out of business.
The rumor seems to have stemmed from a September 2022 article in the U.S. military news publication Stars and Stripes. Maybe it was the headline that threw some off: "Goodbye, Little Debbie: Snack cakes to gradually disappear from commissary shelves."
Stars and Stripes accurately reported that Little Debbie products won't be sold on military bases any longer, but did not report that the brand was going kaput.
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