Nike snaps up LeBron James' son Bronny to a lucrative NIL endorsement deal: Future NBA talent, 18, f

LeBron James' son Bronny has followed in his father's footsteps and signed a first lucrative, multi-million dollar NIL deal with Nike, just days after his 18th birthday.

The sportswear giant announced Monday they had signed James Jr, and a handful of other young athletes, to name, image and likeness deals.

Bronny is now officially part of the Nike family, close to 20 years after his father LeBron signed with the brand in 2003, also aged 18, prior to the beginning of his own NBA career.

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