During the lead-up to this year’s NBA All-Star Game in Salt Lake City, Utah, league commissioner Adam Silver gave basketball fans a glimpse into the future of the NBA’s live game streaming experience. As part of a 2023 NBA Tech Summit presentation, Silver unveiled a new feature coming to the NBA App that will allow people to scan their own avatar into a live game.
Using sports commentator Amad Rashad as an example, the commissioner demonstrated how this technology can overlay an NBA player on the court with the likeness of a fan. Silver scanned the body of Rashad and pasted it onto that of the Utah Jazz’s Talen Horton-Tucker. The avatar of Rashad is then seen running down the court in a pair of casual pants to complete a dunk in the place of Horton-Tucker.
“This will be in a live game,” Silver told Rashad as he watched his avatar. “You will be inserted into the game, you’ll be making all the same movements [the NBA player] was, but it’ll look like it’s your body.”
According to the app company Polycam, the league is using its light detection and ranging tech to capture a person’s 3D image to generate the avatar that fans will see on the floor. While the introduction of this upcoming feature has generated a lot of buzz on social media in anticipation of its arrival, the NBA has yet to announce a planned release date.
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