NASCAR has tapped into the design world of artist Joshua Vides‘ Reality to Idea, a production house based in Southern California that fuses streetwear and graphic design through collaboration. In partnership, the two labels have cooked up an eclectic assortment of products, ranging from T-shirts and trucker hats to skate decks and custom cars.
In terms of apparel, the collection opens with a Reality to Idea-branded T-shirt that dons a bright graphic reading “PAINT CREW,” alongside an illustration of a racecar and the number “89.” There’s also a race-ready trucker hat that boasts NASCAR’s signature checkered-flag motifs, and a bevy of colorful, branded pins.
The lineup also includes two custom skate decks. The former enlists a signature black-and-white illustration from Vides, which depicts a dual-stamped racecar atop a carved, wooden board. The latter utilizes the same graphic but without any white coloring.
Comments