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Name, image and likeness lawsuit targets college sports TV revenue dating back to 2016


Attorneys for the plaintiffs in a lawsuit against the NCAA and the nation’s top college conferences that challenges the association’s remaining rules regarding athletes’ ability to make money from their names, images and likenesses reiterated in a filing Friday night that athletes are entitled to a share of the billions of dollars in college sports TV revenue not only now, but also reaching back to 2016.


The filing seeks to have the suit certified as a class action, meaning it would be applicable to thousands of athletes rather than only the named plaintiffs, Arizona State men’s swimmer Grant House; Oregon women’s basketball player Sedona Prince, who gained renown by drawing attention to disparities in the treatment of athletes in the NCAA men’s and women’s basketball tournaments; and former Illinois football player Tymir Olivernotre dame crocs mens


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