A new gifts program being launched by Australian Red Cross Lifeblood today aims to boost donations made by existing blood and plasma donors.
Recent Lifeblood data reveals every year 40,000 people donate blood or plasma for the first time, but never return for a second donation. And, of the half a million people who donate each year, more than 60 per cent make fewer than three donations.
For the first time, repeat donors will be offered Lifeblood branded gifts, including t-shirts, mugs, and socks, when they reach donation goals.
Lifeblood spokesperson Stuart Chesneau said the gifts program will test if people donate more with increased recognition for their donations.
“Australia has one of the strongest voluntary donation systems in the world, but the challenge for us is boosting regular donations. Most (62 per cent) blood donors only give one or two donations a year, and 40 per cent of our first-time donors never return,” Mr Chesneau said.
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