LONG BEACH, Calif.—Designers Freddie Rojas and Tina Rani walked the recent Imprinted Sportswear Show at the Long Beach Convention Center to research machines that could tailor their printing services to boutique lines. “People want customization,” Rojas said. “It doesn’t look like everything else.”
For them, small is beautiful. “Screen-printing on demand is where it’s at,” Rani said. “We’re thinking about taking everything in-house to make small lines.”
Many other designers, garment printers and entrepreneurs at the show were searching for ways to support making small garment runs at the large show, which took place Jan. 19–21.
This annual show focuses on screen-printing techniques, machines and ideas for T-shirts and basic clothing that employ graphics, embellishments and embroideries. The exhibit has been a traditional showcase for big screen-printing machines that deal with more volume.
Comments