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In Ukraine ‘everything is so patriotic now’, even fashion, as military T-shirt designs and hoodies w


A trend for patriotic clothing in Ukraine sees slogan shirts and war designs on the rise. Ukrainian couple Anna Perebynos (left) and Vladyslav Khyzhyk wear Kolosova brand sweaters in the colours of the Ukrainian flag and the slogan “Place of Happy People”. Photo: AFP

A trend for patriotic clothing in Ukraine sees slogan shirts and war designs on the rise. Ukrainian couple Anna Perebynos (left) and Vladyslav Khyzhyk wear Kolosova brand sweaters in the colours of the Ukrainian flag and the slogan “Place of Happy People”. Photo: AFP

In a large fashion store in central Kyiv, the capital of Ukraine, a mother and her young daughter flick through T-shirts depicting a cartoon dog in a flak jacket and sunglasses.

“We have several like this,” says Tatiana, adding that they may pick up something new. “We love clothes like this so we shop here often.”

The T-shirts by Kyiv-based label J. Cook depict Patron, a Jack Russell dog skilled at finding landmines, who was awarded a medal by Ukrainian President Volodymyr Zelensky in May. “I like little Patron,” Tatiana’s daughter Valeriya says, as her mother nods.

A trend for patriotic clothing in Ukraine sees T-shirt designs and slogans swiftly pick up on the latest weaponry and war developments between Ukraine and Russia.


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