Do you ever look at your to-do list and think, “I’mma go ‘head and let God handle that”?
How many times do you talk to someone who is draining your energy and say, “Nah, I’m good”? When Ari Simpson finds herself in that situation, she can just look down and read one of her t-shirts. Ari and her husband founded Tees of Life in 2020. They got such an overwhelming response that they just kept building. Less than three years later, the brand has hit a million dollars in sales.
Ari can’t help but stay true to herself — after all, her own words are on her product! And that authenticity is applied to everything she does in her business. Simpson spoke to BLACK ENTERPRISE about how she uses social media to create a community of customers, her goals for being the largest employer in her county, and why entrepreneurs should just get started.
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