One of the many reasons why the Marvel Cinematic Universe became such a popular and lucrative experiment in the MCU is how it seamlessly blends completely unique characters and worlds and connects them through a shared universe. The same place that's home to a Norse god and a frozen World War II veteran is also home to a talking raccoon and a pacifist werewolf, and yet, when these characters inevitably meet for a crossover, it never feels jarring and comes across as relatively seamless. Though planning every meticulous reference and teasing every future story does have its drawbacks, the Easter eggs, and references that permeate virtually every MCU property almost always have a satisfying payoff.
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