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Foot Locker Partners With Reebok and Puma for Autism Awareness


It was around this time last year that Foot Locker, Inc. launched its “Be Seen” campaign to raise awareness of autism during World Autism Awareness Month in April. Continuing its mission, the retailer’s campaign will continue in 2023.


Foot Locker announced today that it has partnered with Puma and Reebok for this year’s “Be Seen” campaign to highlight those with disabilities including autism. There will be special releasing as part of this project, including a new iteration of the Reebok Question, the Reebok Classic Leather, and the Puma RS-X featuring an adaptive lacing system.


In addition, Foot Locker and the aforementioned brands will be donating $25,000 to various organizations in support of their efforts.


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