This is an excerpt from Please Like Me, BuzzFeed News’ newsletter about influencers and internet culture. You can sign up here. In our column, Niche Drama, we discuss online community micro dramas.
Dunkin’ Donut customers were sent into a caffeinated rage after an update to the brand's loyalty program means a “free” coffee will now require at least $10 more in spending.
On a subreddit dedicated to America’s beloved hotspot for budget-friendly baked goods and coffee, customers voiced their frustrations at the switch from DD Perks to Dunkin’ Rewards. The change means a difference in the way points and free items are calculated.
Beef is brewing, with some declaring that they will boycott the brand.
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