The California-based label launched their Spring Summer 2023 campaign following Paris Fashion Week, inspired by blue skies, endless possibilities, and the 90s LA scene.Founded in 2014 by California native Mike Amiri, AMIRI has established a unique menswear style aesthetic, a hybrid mix of European classic and Los Angeles casual. The label’s Spring Summer 2023 collection and accompanying campaign are both testaments to this style. Debuting in Paris at the Jardin des Plantes, a botanical garden located south of the city center, the collection featured notes of reconstructed tailoring and contemporary craft, presented on a blue and white runway bearing the AMIRI signature emblem.
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