Whether you walk into a brick-and-mortar store or visit a retailer’s website, you’re almost certain to find clothing split into two categories: men’s and women’s.
This gender binary is engrained heavily into the retail shopping experience, with physical stores often split down the middle between the two options.
That’s changed over the past few years, though.
Plenty of luxury brands have launched clothing collections that don’t adhere to the traditional binary, instead using terms such as gender neutral, gender free or unisex. All these terms — rooted in social movements intended to deconstruct gender traditions — are used by retailers to describe a product meant for a broader audience, regardless of how they identify.
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