TikTok has seen a huge boom in popularity in recent years. But, the video-sharing platform is no longer just a destination for cute pet videos, dance challenges or pranks.
The app has earned itself a reputation to create and shape trends, impacting culture and making unassuming products a sensation in the process. With everything from Kewpie mayo (yes, mayonnaise) to fake tan sheet protectors going viral.
Wondering what the latest culprit is? It’s Crocs. Of course, the infamous plastic clogs have been making waves for a while – so much so, that the #crocs feed mounting up a whopping 4.7bn views.
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