British fashion house Burberry is bringing its signature camel trench coats and check-patterned garments to an unexpected place: the digital world of Minecraft. Launched in November, Burberry’s in-game Minecraft adventure is called Burberry: Freedom to Go Beyond, taking place in a version of London rendered in the game’s signature pixelated style. The adventure incorporates a 15-piece capsule collection Burberry developed for players of the popular survival game, but it’s also available in real life.
The 15 pieces include multiple Burberry logo t-shirts, a Minecraft logo jacquard scarf, a black cotton gabardine car coat, a Burberry logo baseball cap, a square cotton scarf, a hoodie, a bucket hat, jogging pants, and sweatshirts. The final item in the collection (and perhaps its most notable) is a version of Burberry’s classic Waterloo trench coat featuring a pixelated white Burberry x Minecraft logo on the back.
Comments