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  • Writer's picturemalensoltyskb8735

American Apparel’s Global Relaunch Was Encouraged By Enthusiastic DMs


American Apparel is officially poised for a global comeback. Yes, the brand founded by the rather unsavory Dov Charney, who wrapped hipsters in shiny, close-fitting spandex throughout the early aughts, announced its global re-launch today.


Charney started American Apparel in 1991 as a wholesale business with a $10,000 loan from his father; a decade later, the brand was operating 250 stores across 20 countries. But amid tanking sales and rampant sexual assault allegations, Charney was ousted as CEO and chairman in 2014. Just three rocky years later, in January 2017, American Apparel was acquired at auction by Gildan Activewear, a Canadian sportswear company, for $88 million. Gildan immediately revived the brand; in fact, they moved so quickly they were able to officially relaunch the company in the U.S. in August of that year.


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