A tailored take on traditional guayaberas is empowering Latinas

Guayaberas, the shirts traditionally worn by men throughout Latino culture, are emerging as a fashion statement for Latinas throughout San Antonio and South Texas.

What's happening: Melissa Rojas, who owns the online boutique Chasing Camilla, reinvented the classic linen guayaberas by tailoring the smock-like shirts and cropping them to be more feminine.

Why it matters: Miss Fiesta 2014 Sophia Campos, a Chasing Camilla customer, tells Axios wearing a shirt traditionally worn by authoritative or respected Latino men is an empowering fashion statement for a younger generation of Latinas.

Context: The shirts originated in Cuba but evolved and transformed throughout Latin America, including Mexico, according to a report in the Tampa Bay Times.

Guayaberas have been worn throughout history by figures like César Chávez and fathers at weddings.

Rojas' variation seems to be a first in its evolution.

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