Guayaberas, the shirts traditionally worn by men throughout Latino culture, are emerging as a fashion statement for Latinas throughout San Antonio and South Texas.
What's happening: Melissa Rojas, who owns the online boutique Chasing Camilla, reinvented the classic linen guayaberas by tailoring the smock-like shirts and cropping them to be more feminine.
Why it matters: Miss Fiesta 2014 Sophia Campos, a Chasing Camilla customer, tells Axios wearing a shirt traditionally worn by authoritative or respected Latino men is an empowering fashion statement for a younger generation of Latinas.
Context: The shirts originated in Cuba but evolved and transformed throughout Latin America, including Mexico, according to a report in the Tampa Bay Times.
Guayaberas have been worn throughout history by figures like César Chávez and fathers at weddings.
Rojas' variation seems to be a first in its evolution.
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